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 3 Reasons Social Media Still Matters to Small Businesses
3 Reasons Social Media Still Matters to Small Businesses

Social media remains a valuable marketing and communication tool for your business and helps to keep you a step ahead of your competitors.

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Business Growth, Sales & MarketingJacquelyn GernaeyNovember 11, 2022social media marketingComment
 How Well Do You Know Your Employees - And Why It Matters
How Well Do You Know Your Employees - And Why It Matters

Knowing your employees and what gets them up in the morning can have a massive impact on company culture, workplace morale, personal performance, and employee retention.

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Company Culture, Human Resources, LeadershipJacquelyn GernaeyNovember 11, 2022employee retention, leadership developmentComment
 Everything You Need to Know About Quiet Quitting
Everything You Need to Know About Quiet Quitting

Whether self-advocates or slackers, quiet quitters just might be quietly undermining the growth and profitability of your business.

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Company Culture, Business Growth, Human ResourcesJacquelyn GernaeyOctober 10, 2022quiet quitting, employee retention, employee engagementComment
 Avoid These 5 Strategic Planning Mistakes
Avoid These 5 Strategic Planning Mistakes

Strategic planning is a critically important part of business growth. If a CEO and senior executive staff don’t look ahead to what the future might hold, there’s little opportunity for growth and expansion.

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Business Growth, Strategic PlanningJacquelyn GernaeyOctober 10, 2022strategic planning mistakesComment
 Wake up and Look at Your IT Security Before it’s Too Late!
Wake up and Look at Your IT Security Before it’s Too Late!

Making even small cybersecurity changes now will help not only protect your business, but also help save your business enormous amounts of time, money, and hassle.

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OperationsJacquelyn GernaeyOctober 10, 2022cybersecurity guidanceComment
LinkedIn Profile Mistakes and How to Fix Them
LinkedIn Profile Mistakes and How to Fix Them

Revamping and refining your LinkedIn profile requires very little time and effort. And once completed, it really doesn’t need much maintenance.

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Sales & MarketingJacquelyn GernaeySeptember 9, 2022LinkedIn profile optimization, personal brandingComment
 3 Basic Cybersecurity Musts for Your Small Business
3 Basic Cybersecurity Musts for Your Small Business

It is imperative that small business owners understand the current threat landscape and create smart strategies to maintain the safety of their data and systems.

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Operations, Strategic PlanningJacquelyn GernaeySeptember 9, 2022cybersecurity guidanceComment
 Keep Them Loyal - Changing Your Employment Mindset
Keep Them Loyal - Changing Your Employment Mindset

If employees see a future with you in terms of career growth, learning, and incentives, they will consider staying.

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Jacquelyn GernaeySeptember 9, 2022Comment
 How to Improve Website Traffic Conversion
How to Improve Website Traffic Conversion

Recession or not, it is clear that E-commerce is here to stay and grow. Here’s how to maximize website traffic conversion for your business.

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Business Growth, Sales & MarketingJacquelyn GernaeySeptember 9, 2022website traffic conversion, Conversion Improvement, website traffic metrics and managementComment
Why Small Business Owners Need to Understand Their Financials
Why Small Business Owners Need to Understand Their Financials

Getting to grips with their financials will help business owners better understand their bottom lines and make more informed business decisions, and that’s a great foundation to build on.

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Business Growth, Financial, Strategic PlanningJacquelyn GernaeyAugust 30, 2022Key financial reports for small businessComment
 4 Key Elements to Building Your Brand
4 Key Elements to Building Your Brand

Branding your business differentiates you from your competition, helps identify you in an often-crowded market, and enhances emotional connection and customer loyalty.

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Business Growth, Sales & MarketingJacquelyn GernaeyAugust 5, 2022brand, brand building, business growthComment
The Advantages of Hiring Freelancers for Your Small Business
The Advantages of Hiring Freelancers for Your Small Business

Hiring a freelancer or independent contractor might be a great way to quickly hire the talent you need now, while saving you money and bringing you workforce flexibility.

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Strategic Planning, Human ResourcesJacquelyn GernaeyAugust 5, 2022benefits of hiring a freelance workerComment
 What Is Your Brand Personality?
What Is Your Brand Personality?

Brand personality is essentially the attributes one would ascribe to your brand if it were a human being. And just like people, a brand’s personality traits affect how that brand connects with the world around them.

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Business Growth, Sales & MarketingJacquelyn GernaeyAugust 5, 2022defining your brand personalityComment
 5 Steps to Reinvigorating Your Business
5 Steps to Reinvigorating Your Business

If current dynamics seem to be holding you back, why not infuse your business with healthy new practices, procedures, and maybe even a fresh marketing project or two.

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Business Growth, Strategic PlanningJacquelyn GernaeyJuly 7, 2022business adviceComment
 Motivation Operandi: 4 Ways to Inspire Your Team
Motivation Operandi: 4 Ways to Inspire Your Team

While there is not much any single organization can do to settle down the economy or get distribution channels back on track, there is a lot business owners can do to combat the nagging labor shortage.

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Leadership, Human ResourcesJacquelyn GernaeyJuly 7, 2022employee engagementComment
 Why is Personal Branding Important?
Why is Personal Branding Important?

Your company needs a strong brand to remain viable in the marketplace. The same could be said for your personal branding as a business and thought leader.

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Personal DevelopmentJacquelyn GernaeyJuly 7, 2022personal brandComment
 The Unique Nature of Personal Vision Statements and the Family
The Unique Nature of Personal Vision Statements and the Family

As part of creating an impactful personal vision for the family business, the Family Business Owner must consider what he or she would like to be doing long-term.

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Strategic Planning, Business GrowthJacquelyn GernaeyJuly 7, 2022family business tipsComment
 Ways to Handle Supply Chain Shortages
Ways to Handle Supply Chain Shortages

It’s more urgent than ever that CEOs and business leaders do everything in their power to anticipate and contain supply chain disruptions. Here’s how.

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Operations, Strategic PlanningJacquelyn GernaeyJune 10, 2022supply chain shortages, supply chain disruption, planning, supply chain managementComment
 Quick and Easy Way to Maintain an Active LinkedIn Presence
Quick and Easy Way to Maintain an Active LinkedIn Presence

What exactly does a simple and sustainable LinkedIn campaign for busy business owners look like? It boils down to four straightforward actions.

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Business Growth, LeadershipJacquelyn GernaeyJune 10, 2022linkedin for business owners, linkedin made easyComment
 Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses
Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses

These tips are a small sampling of the most popular techniques forward-thinking CEOs are using to weather our inflationary environment and position their companies for stability and continued success.

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Financial, OperationsJacquelyn GernaeyJune 10, 2022cut business costs, cost cutting tips, beat inflationComment
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