Contact Information

Managing Partner
E-mail: [email protected]
Phone: (631) 664-5279

Bruce Gernaey

Bruce Gernaey is Managing Partner of The Alternative Board, Suffolk County, New York. He has more than 25 years experience leading both entrepreneurial and large corporations and is focused on helping CEOs, presidents, owners and partners create, execute and exceed their personal and business goals. This is accomplished through sales, marketing and management consulting, pre and post employment talent management assessments, executive coaching and facilitating peer boards of business owners.

Gernaey co-founded The Alternative Board TAB® on Long Island. TAB is a selective, by invitation only, membership organization made up of presidents, CEOs and business owners who meet in small structured boards on a monthly basis to increase revenue, improve profitability and operate their businesses more effectively through the accountability of a board of directors. TAB has grown to over 150 members on Long Island since its founding in 1999.

Prior to founding TAB on Long Island, Gernaey was a division marketing director for Olympus Corporation, managing a $1 million marketing budget and growing sales at three times the market rate to $120 million. He served as director of sales and marketing for several companies, growing successful businesses ranging from start-up to large multi-national corporations. During his professional career he has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations. Bruce has a master’s degree and is a TAB-certified facilitator and Strategic Business Leadership® Coach.

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CEO and Founder
E-mail: [email protected]
Phone: (631) 474-4310 ext. 4
Mobile: (631) 334-5279

Jacquelyn Gernaey

Jacquelyn Gernaey is CEO and founder of HyTech Consulting, a management-consulting firm based on Long Island, NY and founded in 1994. She has more than thirty years’ experience leading both entrepreneurial and large corporations and now focuses on analysis and development of business owners and attorneys.

In 1999 Gernaey founded The Alternative Board (TAB) on Long Island. TAB is a selective, by invitation only, membership organization made up of Presidents, CEO’s, and Owners who meet in peer board think tank groups to work in a structured way to address their issues, opportunities and concerns and improve profitability, revenue and efficiency in their companies. She was the first woman to purchase a franchise in The Alternative Board. She facilitates three board of director meetings and mentors the TAB facilitator/coaching team.

In 2012 Gernaey was appointed an Examiner for the Malcolm Baldrige National Quality Award. Bringing the principles of Quality Management to closely held private companies and the development of the leaders of these businesses is her personal goal.

Prior to HyTech, she was the first woman to be promoted to Division President of American Home Products, a then $8.5 billion corporation. The $25 million division had 200 employees on Long Island. She also served as Vice President of Sales, Marketing and Business Development for United Biomedical, Inc. a vaccine, therapeutics and diagnostics company and acted as General Manager for their Diagnostics Division. She has also been affiliated with several other companies including American Hospital Supply Corporation and Baxter Healthcare Corporation in sales and marketing management.

Jacquelyn was on the Village of Belle Terre Zoning Board of Appeals for several years prior to being appointed, and subsequently elected, Village Trustee in June, 2016.

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John Sasso
In Memoriam

John Sasso

John Sasso passed away suddenly on August 13, 2017.

John joined The Alternative Board team in 2002 and facilitated and coached two TAB boards. John was also president and founder of Insight Consulting.

John helped dozens of Long Island business owners grow their businesses and achieve their personal vision during his tenure with TAB.

John will be missed by the TAB community and our thoughts and prayers go out to his family.

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Board Facilitator & Business Coach
President of Coaching Insight
E-mail: [email protected]
Phone: (631) 642-7434
Mobile: (516) 647-6249

Andrea Feinberg

Andrea Feinberg joined The Alternative Board (TAB) team in 2004 and currently facilitates and coaches two TAB business-owner boards. In that role and as president of Coaching Insight, LLC she drags business owners from the daily grind and towards their big picture opportunities where they’ll find a better run business, more money, a happier life and the time to enjoy it all.

She is among the pioneers of the business coaching profession, having been a charter member of Coachville, the world’s largest coach training program and a graduate of Coach U, personally trained by Thomas Leonard, founder of both. She continually adds to her skill set for small business owners through certifications in Emotional Intelligence, Behavioral Analysis and as a Strategic Leadership Coach.

A business owner since 1988, Andrea has always been active in her local business community as the Small Business Expert on, president of her local Chamber of Commerce, and maintaining a leadership role with the Brookhaven Small Business Advisory Council. From 2002 – 2006 she co-owned and built the largest, Long Island-based training and networking group for professional coaches, United Coaching Associates.

She has been profiled, interviewed and published in many newspapers and online magazines and blogs, including The New York Times. In 2011 Long Island Business News named her among ’50 Most Influential Women in Business’. In January 2012 she was added to ‘Who’s Who; 101 Women in E-Commerce.’ She’s published two books, “The Essential Coaching Book” and “Time Junkie – 101 Ways for Business Owners to Break the Habit and Get More Free Time NOW!”

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Board Facilitator & Business Coach
Partner Sandler Training
E-mail: [email protected]
Phone: (631) 231-3538 ext. 203
Mobile: (516) 857-6776

Rob Fishman

In 2008, Rob Fishman joined the Sandler Training organization of Hauppauge and was instrumental in developing a strategic alliance between Sandler and The Alternative Board of Suffolk County. As part of the alliance, Rob experienced the benefit of being a TAB Board member. Prior to joining Sandler Training, Rob was the President and CEO of a Long Island-based retailer of fine jewelry. He spent over 25 years in this business, 12 of them at the helm and holds a degree in Fine Arts.

Rob honed his skills through many years of running a successful enterprise, and by being an active participant in an industry-specific peer accountability group. In this alliance of like-minded business owners, Rob and his colleagues developed their expertise in customer relations, financial analysis, marketing, branding, sales and sales management.

Rob is an avid and active musician and conductor, performing regularly in the New York Metro and Long Island area. Rob has a passion for mentoring people and helping them to reach their full potential, making him a perfect addition to The Alternative Board team.

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Board Facilitator & Business Coach
President of Cooperperson Performance Consulting
E-mail: [email protected]
Phone: (631) 300-0009
Mobile: (631) 553-4541

Ellen Cooperperson

Ellen Cooperperson joined The Alternative Board (TAB) team in 2013 and is a Certified TAB Board facilitator and Strategic Business Leadership coach. For nearly three decades she has led Cooperperson Performance Consulting in addressing the challenges that businesses face at various stages of their corporate lifecycles. From start-up to sale or succession plan, businesses often need assistance to develop their strategy or to change course when performance is not meeting expectations. With academic degrees and expertise in Organizational Behavior and Neuro-Linguistic Programming, Ellen’s approach is to work closely with her clients and their management teams to find solutions to develop a new course of action using the application of essential tools and techniques that drives the business to success.

Recognizing that the people within an organization help shape its future, Ellen is the guiding force behind her own team of professional consultants which then help their corporate clients develop a culture that promotes growth and positive change within the organization.

With her experience in business development, organizational turnaround, and performance optimization, Ellen has received consistent honors for her strategic intellect and work with entrepreneurs, women business owners, corporate executives and family businesses.

Highly respected as an authority on helping companies reach peak performance, personal, professional growth, and organizational turnaround, Ellen has advised and counseled CEOs and business administration staff from around the world. She is also an adjunct faculty member of the Cornell School of Labor and Industrial Relations. Ellen’s success has been covered by The New York Times, Wall Street Journal, Business Week, Newsday and the Long Island Business News.

Ellen’s strategic vision of management issues has led to the growth of Cooperperson Performance Consulting and to the development of key program areas such as Executive Coaching, Assessing, Interviewing and Selecting Top Talent and Courageous Conversations as well as a specialized program designed for family-run businesses to help them with their unique challenges to optimize their operation and develop succession plans while preserving family relationships. Each program is customized to meet the special needs of the client ranging from one-to-one coaching and overall strategic organizational design as well as performance and change management.

Ellen is a seasoned executive with demonstrated success in building high performance teams to deliver upon critical business objectives. Her key strengths include her ability to identify strategic organizational needs and design team structures and business processes to achieve superior business outcomes.

Ellen’s strategic thinking, change management capabilities and presentation skills enable her to help her clients capitalize on their three most important resources – People, Productivity and Profit by forming collaborative partnerships across organizations to successfully implement transformational initiatives.

Ms. Cooperperson brings extensive experience from her corporate career at Hershey Foods to guide her clients through the many challenges that they face. This expertise has helped businesses of all sizes, including Cablevision, Citibank, Henry Schein, L’Oreal and many others to leverage strategies for excelling in leadership along with organization change and profitability.

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Board Facilitator & Business Coach
E-mail: [email protected]
Phone: (516) 815-8656

Woody Greenberg

Woody Greenberg joined the TAB Long Island team in 2005 and currently facilitates and coaches two TAB business-owner boards. He has been a senior executive and consultant for over 40 years with a record of success in diverse industries. His consulting practice is focused on strategic planning, financial management, operations improvement and family issues for small businesses.

Greenberg is a Certified Board Facilitator and Certified Strategic Business Leadership™ Coach for The Alternative Board. TAB is a selective, by invitation only, membership organization made up of presidents, CEOs and business owners who meet in small structured boards on a monthly basis to increase revenue, improve profitability and operate their businesses more effectively through the accountability of a board of directors. TAB has grown to over 150 members on Long Island since its founding in 1999.

As President and COO, Greenberg was instrumental in the growth and profitability of Charles Greenberg & Sons, Inc. a 900-employee manufacturer of children’s shirts. While at Greenberg, he commercialized his in-house systems development team by co-founding Computer Generated Solutions, a professional services firm in the computer software field. He was Chairman and CEO of CGS in its early growth years, subsequently selling his interest in that firm.

He received an AB from Princeton and an MBA from Columbia School of Business. He has been a board member of the American Apparel Manufacturers Association and the Metro NY Chapter of the Young Presidents’ Organization, and has served as a commercial arbitrator with the American Arbitration Association.

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