Tips from the Top®: Business Advice From Business Owners
People Trust Those Who Educate
As a professional services business, our marketing collateral traditionally focused on telling prospects what we did and how working with us would benefit them. Although this approach enjoyed some success, it only marginally differentiated us. At the end of the day, prospects basically did not care about our story...Read more
Marketing to the Emotional Brain
One of the things we have learned is that our company’s marketing message should connect with the prospect’s emotional brain rather than the logical brain. There is a wonderful book about this called "Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain,"....Read more
Attorney CLE Course and Business Development Roundtable
Long Island attorneys are invited to our CLE course and business development roundtable sponsored by the Smithtown Attorneys Networking Group.
The 2 credit CLE course features a Time Management for Lawyers presentation combined with an attorney roundtable discussion focused on law practice business development:
Friday April 24 at 8:00-11:00 am >> Click to Register
Time Management CLE Course & Business Development Roundtable
Feldman, Kramer & Monaco PC, 330 Vanderbilt Motor Parkway Suite 400, Hauppauge
Breakfast will be served and there is no commitment or cost for attending.
To learn more and register online go to/click>> www.TAB-CLE.Eventbrite.comRead more
Incentivizing Referrals with Travel Rewards
Like most companies, our company thrives on sales, repeat business and referrals. To get there, we build relationships and learn how to thank our customers meaningfully. Sometimes it just takes an earnest, hand-written card. Other times it may be a dinner or a sporting event. But, the most lucrative incentive program we offer is the reward of TRAVEL. People get very excited about receiving a travel reward. It’s not just our customers; it’s our sales staff too. Everyone with a stake in winning works harder and ultimately delivers more sales revenue. Our travel rewards program cost is from increased revenue, so it feels as if it costs our company nothing.
The Merits of Offering Free Advice
Twice a year, I send a direct mail post card to current customers and prospects as a reminder to bring their boat in for servicing. The spring card reminds them to have their boat prepped before the summer launch, with the fall post card focused on winterizing. Recently, I began adding a short boat maintenance tip to make my post card more memorable and to differentiate myself as the local boating expert. Responses thus far suggest that my free advice is working. In time, I hope customers will begin to anticipate the arrival of my next post card and another free tip.
Enticing Customers to Return...and Bring a Friend
If you are looking for an effective and lower cost marketing idea, try giving your customers a coupon for a discount on their next purchase along with a similar coupon for use only by a friend to whom they recommend your service or products. The customer will be appreciative and encouraged to return, as well as to "help" a friend while helping you attract new customers. We called our program the "Bounce Back Program" and limited the time so that customers thought of it as special.